Throughout 2021, a movement began that is now known as the Great Resignation. As of November 2021, more than four and a half million people quit their jobs. These people did not hit the lotto, or instantly become rich. Instead, they chose to embrace entrepreneurship. Applications to start a new business were at an all-time high of almost five and a half million in 2021. And that number is going to continue to grow. If you started a new business, or are considering entrepreneurship, I recommend scheduling a brand photography session.
Are You Pivoting to Entrepreneurship? Consider Brand Photography for Your New Business
As numerous people are spending time working remotely, and being online, it is now more important than ever for you to have an online presence with your business. While you can choose stock images to use for your social media, blog posts, and website, those images won't draw in clients.
People crave connections and building relationships. They don't want to look at a generic photo of a desk and computer. Instead, they want to see personal images of you and what you do. When you choose to schedule a brand photography session with me, you will have personalized images to use that will set you apart from your competitors.
Part of your brand photography should be an updated headshot that you can use on LindkedIN and other social media platforms. This professional headshot will ensure people know who you are, as they schedule video conferencing calls with you. Of course, if you plan on meeting in person, a person will still recognize you since they will have seen your picture before.
Ways Brand Photography Will Help Grow Your Business
Any personalized brand photographs you use for your business will ultimately bring your business to life. Clients, and potential clients, will see that you are working hard to deliver products that will help them.
Brand photos can also assist you with your marketing. Instead of being too salesy, you can use a subtler approach. Potential clients won't even realize you are marketing to them! Yet, they will trust you, because you are showing your authentic self.
It is imperative that you utilize social media and digital marketing platforms to bring in new clients. People are searching digitally nowadays for solutions to their problems. And that includes who they want to do business with. If you do not have an online presence, you can lose out on a ton of business.
It is also best to make it easy for potential clients to understand what you do. Stock photos are not always the best option for this. Instead, I can help you create a brand strategy that will show people exactly what your business is all about. It's all about using business branding inspiration, which we can discuss as I get to know you and your business.
You shouldn't be scared to pivot to entrepreneurship, especially if you have a plan to utilize brand photography for your new business. Contact me today to schedule a time to connect, so I can help you create a vision that will have your business growing well into the future.
Kelly Johnson is a branding and headshot photography. She works with solopreneurs and business owners to create headshot portraits and branding images. Her clients utilize their new image library throughout their businesses to truly stand out online. Kelly's goal is to always take photographs that will invigorate business' brands, help a business owner cultivate relationships with their clients, and take all businesses to the next level.
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